Reasons Why Customer Feedback Is Important To Your Business

why customer feedback is important

You likely engage with clients or operate your own business and are interested in the potential necessity of gathering their thoughts if you stumble onto this post. Do your clients have any important information to share with you? Anyone who owns their own business knows how important it is to listen to and meet the […]

The Art of A/B Testing in Marketing: A Guide for Startups and Small Businesses

The Art of A/B Testing

Introduction Story of Prabhash Prabhash, the founder of a small e-commerce startup, sat at his desk, frustration rising. Despite all the best efforts he gives for his business, his marketing campaigns were underperforming. He tried different strategies, branding stories, and creative advertisements, but nothing worked. One day, during a casual conversation with a fellow entrepreneur, […]

Role of Emotional Analytics in Consumer Research

Emotional Analytics, Consumer Research

The way we study and quantify what drives people needs to change if marketers are going to succeed. Today, marketers mostly use measures that assess left-brained thinking, or the rational part of the brain. The question of why people buy something, whether they enjoyed an advertisement, or how they would allocate their budget comes up […]

Understanding Primary vs. Secondary Market Research

Primary vs. Secondary Market Research

The foundation of any good marketing plan has always been research into the target audience. Here is where the significance of thorough market research becomes apparent. You need to understand your target market’s tastes and habits if you want your goods and services to sell well. Doing market research offers you the lowdown on your […]

Importance of Story Telling in Marketing

Importance of Story Telling in Marketing

Stories have been the original form of entertainment for 1000s of years. We all are familiar with the Trojan horse story that has been passed on for thousands of years. Scientists and historians estimate that the battle took place around 1170 BCE. Another older civilization, the Indian civilization, has also been carrying the story of […]

Event Branding: Everything You Need to Know About It

Event Branding: Everything You Need to Know About It

Event branding has changed exponentially over the years. After COVID-19, people are also preferring to attend online events. Whatever the mode of the event, proper event branding is important so that more people develop an interest in joining it. Creating a memorable experience is the responsibility of the event managers. Here in this blog, we […]

Introduction to Market Research: A Comprehensive Guide

Introduction to Market Research: A Comprehensive Guide

Knowing the market is critical for success in today’s changing business scene. Whether you are developing a new product or expanding your business, market research offers insightful information. This research can be used wherever possible to make wise judgments. In this thorough book, we will examine the principles of market research, its relevance, numerous approaches, […]

The Importance of Market Research in Business Decision-Making

The Importance of Market Research in Business Decision-Making

Launching a successful business empire is not all about money or a good idea. It requires more than just vision and ambition. As a business owner, you will need an understanding of the market landscape. This is why, in this blog, we delve into the significance of market research in shaping informed business decisions. Let’s […]

Building Killer Talk Tracks Your Sales Team Will Use

Building killer talk tracks your sales team will use

You have developed a great product but you don’t know how to scale your business? How to increase your sales to bring greater profits? What should be your talk track to increase success in sales? In this blog, we are going to learn about building a killer talk track for your sales team. What Is […]

Benefits of product management

Benefits of product management

Why can’t we make products and directly start marketing?What is the necessity of product management?Why should we invest in product management? Identifying the Need for Management of Products These are the basic questions that owners of startups and small businesses ask regularly. However, they must remember that effective product management is a key element between […]