Importance of Story Telling in Marketing

Importance of Story Telling in Marketing

Stories have been the original form of entertainment for 1000s of years. We all are familiar with the Trojan horse story that has been passed on for thousands of years. Scientists and historians estimate that the battle took place around 1170 BCE. Another older civilization, the Indian civilization, has also been carrying the story of […]

Event Branding: Everything You Need to Know About It

Event Branding: Everything You Need to Know About It

Event branding has changed exponentially over the years. After COVID-19, people are also preferring to attend online events. Whatever the mode of the event, proper event branding is important so that more people develop an interest in joining it. Creating a memorable experience is the responsibility of the event managers. Here in this blog, we […]